Whilst you don’t need any particular piece of technology in order to devise an experiential strategy, experiential marketing strategies are a great fit for the modern age.
Basically, thanks to technology, anyone can become a brand advocate at the touch of a button. So when you roll out a campaign that’s interesting and engaging, people can tweet or talk about it easily. Game Changer Marketing helps you make each moment instagramable…and creates content out of the on-ground activities on a day-by-day basis for social broadcast.
Millennials in particular are used to being able to get things quickly, so experiential marketing is a great fit for them, because these kinds of strategies satisfy their need for speed.
Ultimately, an experiential marketing strategy is a great method for cutting through the clutter and getting your brand connecting in what is a noisy world. And given the fact that such an approach is easier, cheaper and more effective than ever, is there anything to lose?
Game Changer Marketing is a non-traditional creative agency that specializes in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing.
Contact us on C:+254 722 802 814; Tel: +254 774 802814 or email us on firstname.lastname@example.org
We’re fortunate to work with a number of courageous, thought-leader brands. These are clients who make us better and push us farther, who are eager to take risks, who want to do things that have never been done before.